JA's 20 Under 40: What's Trending in 2025

Jewelers of America’s 20 Under 40 highlights the best and brightest rising industry talents, representing a wide range of markets across the country. The Class of 2024 shares which trends they think will be hot this upcoming year.

Dainty and delicate jewelry. Consumers are returning to a more understated, "if you know, you know" way of dressing and accessorizing. -Grace Barretti, Greenwich St. Jewelers

Charm bracelets. These bracelets are a chance to be unique in the charms you choose, but also powerful in that each time you get a charm is symbolizing a life event. -Janina Messerlian, Baxter’s Fine Jewelry

Long pendants. Trends are so cyclical, and after the popularity of chokers and shorter lengths, I think we’re starting to see a swing back into longer, statement pendants. -Ilsa Heinicke Huscher, Borsheims

Gold and bold. Yellow is back and holding strong. -Beau Maville, Dutille’s Jewelry Design Studio

Quiet luxury. I find that all my clients, both younger and older, are choosing everyday items but elevated by using finer materials because of the investment property. -Megan Piccione, Megan Piccione High Jewelry

Custom. We’ll see more and more people prefer to keep their heirlooms but repurpose them into more wearable jewelry. -Jonathan Geller, D. Geller & Son

Sustainable and ethical jewelry. Consumers want to feel good about their purchases, knowing they’re making a positive impact in the communities their jewelry is coming from. -Paula Gracia, Ben Bridge Jeweler

Solitaires. They have been very popular this year due to their elegance and simplicity. -Milana Arsakhanova, Bellman Jewelers

Vintage. Sourced or thrifted vintage jewelry that maintains a classic or identifiable aesthetic is on the rise. -Amina Sorel, Amina Sorel Fine Jewelry

White metal. I think with the cost of gold we're going to see people gravitating back toward silver as a more cost-effective option. - Sara C. Reisz Sargent, Summerwind Jewelers & Goldsmiths