JA's 20 Under 40: What's Trending in 2025

Jewelers of America’s 20 Under 40 highlights the best and brightest rising industry talents, representing a wide range of markets across the country. The Class of 2024 shares which trends they think will be hot this upcoming year.

"Dainty and delicate jewelry. Consumers are returning to a more understated, "if you know, you know" way of dressing and accessorizing."
Grace Barretti, Greenwich St. Jewelers

"Charm bracelets. These bracelets are a chance to be unique in the charms you choose, but also powerful in that each time you get a charm is symbolizing a life event."
Janina Messerlian, Baxter’s Fine Jewelry

"Long pendants. Trends are so cyclical, and after the popularity of chokers and shorter lengths, I think we’re starting to see a swing back into longer, statement pendants."
Ilsa Heinicke Huscher, Borsheims

"Gold and bold. Yellow is back and holding strong."
Beau Maville, Dutille’s Jewelry Design Studio

"Quiet luxury. I find that all my clients, both younger and older, are choosing everyday items but elevated by using finer materials because of the investment property. -Megan Piccione, Megan Piccione High Jewelry

Custom. We’ll see more and more people prefer to keep their heirlooms but repurpose them into more wearable jewelry."
Jonathan Geller, D. Geller & Son

"Sustainable and ethical jewelry. Consumers want to feel good about their purchases, knowing they’re making a positive impact in the communities their jewelry is coming from."
Paula Gracia, Ben Bridge Jeweler

"Solitaires. They have been very popular this year due to their elegance and simplicity."
Milana Arsakhanova, Bellman Jewelers

"Vintage. Sourced or thrifted vintage jewelry that maintains a classic or identifiable aesthetic is on the rise."
Amina Sorel, Amina Sorel Fine Jewelry

"White metal. I think with the cost of gold we're going to see people gravitating back toward silver as a more cost-effective option."
Sara C. Reisz Sargent, Summerwind Jewelers & Goldsmiths