Jewelers of America Board Elects New Director

New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has elected Sheryl Jones, President of Sheryl Jones, Inc. in New York, NY, as a new Jewelers of America Board Director. Jones was elected on September 23, 2024, at Jewelers of America’s Annual Membership meeting.

"We are thrilled to welcome Sheryl Jones to the Jewelers of America Board of Directors,” says Jewelers of America President & CEO David Bonaparte. “Sheryl Jones embodies the values and vision that align with Jewelers of America’s mission, and I look forward to collaborating closely to further strengthen our commitment to our members.”

Sheryl Jones is a fine jewelry designer whose career began in 2000 after a decade in the television and music industry as Vice President of Communications at MTV. Her passion for the allure of diamonds and gemstones led her to work with renowned diamond manufacturers, where she honed her gemological knowledge and design skills while building a loyal clientele. In 2013, Sheryl opened her own retail space on 47th Street in New York City, showcasing her commitment to craftsmanship and quality. After relocating to Rockefeller Plaza post-COVID, she continues to serve private clients and wholesale to various stores.

Notable highlights of her career include having her pieces featured at Sotheby’s in the Brilliant and Black shows. Jones has a Graduate Diamonds degree from the Gemological Institute of America and is actively involved in the industry as a member of the advisory board for the Black In Jewelry Coalition.

Jones joins the Jewelers of America Board of Directors which includes: Lawrence Bock, Bachendorf's; Joseph Corey, Day's Jewelers; Kim Crawford, Macy’s Inc.; Krystle Craycraft, Jewelers Mutual Group; Edward Dikes, Weston Jewelers; Sue Hopeman, Robbins Brothers Jewelers; Julie Keeney, Fred Meyer Jewelers; Lenny Kramer, Leo Schachter; Valerie Madison, Valerie Madison Fine Jewelry; Robert Marks, Rogers Jewelry Co.; Hunter McGrath, Tivol Jewelers; Constance Polamalu, Zachary’s Jewelers; Stan Razny, Razny Jewelers; Tobey Ritchie, Harry Ritchie's; Sherry Smith, The Edge Retail Academy; and Tonia Leitzel Ulsh, Mountz Jewelers.

For the complete list of JA’s 2024-2025 Board of Directors, visit https://www.jewelers.org/about/board-of-directors.