b'ABOUT Jewelers of AmericaThe leading association for businesses in the fine jewelry marketplaceJewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace. JA aims to enhance consumer confidence in the jewelry industry and support the growth of its members through Recognition, Representation and Resources.In 1906, JA was founded by jewelers for jewelers and today is the leading non-profit jewelry association in the United States. We represent a large, diverse network of jewelry retailers and suppliers who are among the most professional and trustworthy jewelers in the nation, committing annually to JAs Code of Professional Practices.Our MissionOur primary purpose is to improve consumer confidence in the jewelry industry through the following core initiatives: Acting as a forum for the analysis and discussion of issues affectingthe industryAssuming a leadership role in public, government and industry affairsAdvocating professionalism including high ethical, social and environmental standardsProviding timely information to members on issues affectingtheir businessesGiving members access to resources and education focused onbusiness management, sales, gemology, product knowledge and technical skillsConsistently developing initiatives that will benefit the retailjewelry marketplaceGet in Touch With Us Not Yet a JA Member?Call or text 800.223.0673Call us at 800.223.0673 or or email members@jewelers.org. apply online at jewelers.org/join.Find Us Onlinejewelers.org3'