b'RECOGNITIONJewelers of America members stand out from the competition as recognized and trusted jewelry industry professionals. Todays consumers have many choices when it comes to shopping for fine jewelry and gifts. As a JA member, you can distinguish your business, reinforce your reputation and build stronger consumer trust.Code of Professional PracticesTo distinguish your store from the competition, it is vital to reinforce your professional reputation and build stronger consumer trust as a JA member. With more than 4,000 jewelry stores across the country, each committing to JAs Code of Professional Practices, the JA membership network is extensive and well-respected by consumers who want to shop with confidence.JA Branding MaterialsJewelry stores backed by Jewelers of America have an edge on the competition. Only JA members can feature the JA logo, door decal and member certificate in their marketing, reinforcing your commitment to ethics and quality products and service.JA 100 ClubThe JA 100 Club is reserved exclusively for JA member companies that have been in continuous operation for at least 100 years. JA offers additional consumer outreach opportunities for members with this special status.CASE Awards Jewelry Design CompetitionJewelers of Americas annual design competitionThe CASE Awardsgives national recognition to jewelry businesses and their talented staff with awards for jewelry pieces with the highest levels of Creativity, Artistry, Skills and Excellence in quality and style. See more on page 6.4 Visit jewelers.org/member-center to access all of your member benefits.'